Dwell Magazine

When creating my magazine i had to consider many factors for example who my target audience is and the typical conventions of any magazines. These conventions included a limited amount of colours no more than three, i therefore used pink grey and white this was due to it representing my target audience of women. Also because they were quite neutral and as a result showing a sophistication and elegance of any women's inner beauty. I also used a specific type of typography throughout, this kept a consistency going and made the cover look more professional rather than using many different types. Another convention i must consider was the positioning of the straplines which were around the the cover image. The cover image was also selected specifically as the target audience is of a more mature age. Therefore "Keira Knightly" was selected to match the target audience as she is a role model to many of these women. Finally i had to consider the layout of the cover and the amount of layers used. This meant that certain elements of the cover had to be positioned in a specific place, the build up of layer allowed me to do this.