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Around the cover image there are straplines positioned specifically in a certain place which have a specific meaning behind them that links to the type of magazine it is which is a hip hop magazine. For example "Beef 2008" here the use of slang word beef meaning having a problem relates to the origin of the magazine which comes from the streets of America. this as a result is specific to the target audience of the magazine as these are topics in which they would be interested in therefore meeting their demands.
The typography used on the front cover is known as san serif which is bold and stands out and suggests a male audience as for a female target audience the writing would contain what is known as "curly" ends on each letter.
Also in the background there is an American flag which illustrates the country the rapper has comes from what the magazine editors must feel hip hop began from.
There is also a selection of three colours which are used consistently throughout the magazine these include black, white and yellow. These are fairly neutral colours however, the black and white are total opposites of each other which can show the divide in opinion over this particular type of music which is very controversial world wide.e
There are also many other elements which have been used such as the bar code, skyline and price/issue number. These are key essential of a magazine front cover ad without these the magazine would not be following the generic conventions of what a typical music magazine would look like.
When the magazine was constructed many layers were put together in order for the magazine front cover to be created. These were positioned on top of one another which means many layers have been used to build up the image of the cover.
The magazine also provides an extra incentive to purchase it with the use of a free CD. This gives the target audience a taste of what the magazine is like therefore can be used to entice their target audience.
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